Drink Pink?

  I don't know what to think of this, other than maybe it's a good way to sell a bit more wine. It seems Arizona Stronghold has jumped on the Drink Pink campaign. If you're unaware of this campaign, here's how it works. You buy a participating company's product during the month of October and they donate a usually unspecified "portion of the proceeds" to the Susan G. Komen research outfit.
  Isn't alcohol a risk factor in the development of breast cancer? What am I missing here? How 'bout this, I'm going to start the Goatherder Campaign to End Lung Cancer. My symbol will be a brown ribbon. Can't use pink, that color's taken. A nice mahogany brown, the color of a heavy smoker's lungs. Then I'll get the tobacco companies to jump on board and donate a portion of the sale of their cigs as part of a Smoke Brown campaign. Drink to end breast cancer, smoke to end lung cancer. Seems reasonable to me!